Forever And Ever
- Title: 一生一世 / Yi Sheng Yi Shi
- English title: Forever And Ever
- Genre: Romance
- Episodes: 30
- Broadcast network: iQiyi
- Broadcast period: 2021
- Related TV series: Chang An Ru Gu
Shi Yi, a gentle and low profile voice actress, meets Zhou Shengchen, a refined chemistry professor at the airport. Despite the brief encounter, both have a deep impression on each other. To save his family's declining clay teapot factory, Zhou Shengchen agrees to his mother's request to get married and take over the family business. He rejected his family's arrangements, and proposed to Shi Yi, whom he has good feelings for. After marriage, Shi Yi assists him in managing the business, and also serves as a bridge of communication between him and the elders. Facing the pressure of family and work, Shi Yi's utmost support and relentless encouragement helped Zhou Shengchen tide through the toughest of times. The couple eventually managed to salvage the business and preserve the traditional arts. However just when they are about to reap the fruits of their labor, Shi Yi gets seriously injured while saving Zhou Shengchen from being harmed. Zhou Shengchen puts aside his career, and dedicates all his time to taking care of Shi Yi. After Shi Yi recovered, they promise never to leave each other's side.
- Original writing: Yi Sheng Yi Shi Mei Ren Gu (一生一世美人骨) by Mo Bao Fei Bao
- Director: Shen Yang
- Screenwriter: Mo Bao Fei Bao
- Company : Croton Media, iQiyi
- The series, alongside Chang An Ru Gu is based on the novel Yi Sheng Yi Shi Mei Ren Gu (一生一世美人骨) by Mo Bao Fei Bao. It tells the story of the modern reincarnation of the main couple.