Bijo ka Yajuu

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Bijo ka Yajuu.gif


  • Title: 美女か野獣
  • Title (romaji): Bijo ka Yajuu
  • Title (English): Beauty or Beast
  • Also known as: Kiss? or Fight?
  • Genre: Romance, Comedy
  • Episodes: 11
  • Viewership: ratings 18.5%
  • Broadcast network: Fuji TV
  • Broadcast period: 2003-Jan-09 to 2003-Mar-20
  • Air time: Thursday 22:00
  • Theme song: "The Galaxy and Maze" by TOKYO SKA PARADISE ORCHESTRA


After graduating from the Tokyo University School of Law, Takamiya Makoto (Matsushima Nanako) goes on to Harvard University where she earns an MBA. She later works at one of the "big three" networks in the United States as a news reporter. While covering a story on an international symposium in Paris, Makoto is scouted to work for JBC Television in Japan. The news producer at JBC wants to use Makoto to help raise low viewer ratings. He persuades her to work for him for an absurdly high salary, and also gives her the right to hire who she needs.

While Makoto is being brought in to be the savior of the News Department, one man gets transferred from the Variety Department. His name is Nagase Hiromi (Fukuyama Masaharu). Since joining JBC Television, all he has done is variety programs. Although Hiromi has done everything he possibly could to ensure his programs are a success, his boss just could not take anymore of Hiromi's behavior which ranged from getting caught up in scandals with female television personalities, punching-out assistant directors, to taking kickbacks from production companies. His boss finally tells Hiromi to make a fresh start in the "hard nosed" News Department.

So now the News Department has Makoto who thinks high ratings are the meaning of life, and Hiromi who values the success of a program as just a tool for the full enjoyment of life. These two totally different personalities mix it up and somehow reach a mutual understanding, creating a delightful "light comedy" for adults.

--Fuji TV

User/Viewer Ratings

(2 votes)



Production Credits

Episode Information

Episode Subtitle Ratings
01 The worst encounter of all 20.0
02 A necktie and an old acquaitance 17.3
03 A night for just the two of us 18.6
04 A hotel for just the two of us 18.6
05 Sad proposal 17.3
06 Miracle on February 14 17.5
07 I like you, still 17.0
08 Crime in the audience rating 19.0
09 Ramen war 19.4
10 The last news 18.9
11 You're not alone anymore 19.4
Average -- 18.5

External Links

Autumn 2002 Fuji TV Spring 2003
Bara no Jyujika Thursday 22:00 Mukodono 2003